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Industry Insights

A monthly perspective from our CEO on industry shifts and what they mean for your next product.

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CEO Industry UpdateOctober 17, 2026

U.S. Laundry and Home Care Trends: The Private-Label Opportunity

Five trends are reshaping U.S. laundry and home care. Explore what they mean for private-label brands planning their next product.

Unit volume is flat to down across U.S. laundry and home care, yet innovation is rising. Five trends, what national-brand pricing reveals, and where private label and new brands can win.

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3 min read

Industry Insights

U.S. Laundry and Home Care Trends: The Private-Label Opportunity

Earlier insights